building the capacity of clients to succeed in their marketplace by achieving the results critical to their survival and prosperity. offering clients innovative and powerful technologies that increase the competence of individuals and the organizations to realize the economic and social possibilities they define and pursue. collaborating with clients in every phase of our work. making explicit to clients our point of view about the use of our expertise and identifying alternative choices. telling clients the truth when our expertise is not relevant to the issues they are facing and directing them toward other more valuable resources. raising with goodwill the difficult issues that arise in the course of working with clients. backing our work with a promise and a guarantee. highly successful organizations are able to integrate the pursuit of profit with the creation of meaningful work. the distribution of power -- literacy, choice and access to resources -- throughout organizations has unrealized potential to contribute to prosperity and accomplishment. future business success will be determined by the ability of organizations to successfully apply new knowledge in creating unique products, services and processes. successful organizational performance and change requires passion and a deep sense of accountability for the whole business from everyone. developing the capacity of the individual is the basis for outstanding organizational performance.